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Dhwani Parekh

Product Designer

Fremont, CA | (209) 328-9155 | dparekh2@depaul.edu | dhwaniparekh.com | linkedin.com/in/dhwani-parekh-8b126821

Summary

Product Designer with experience designing end-to-end web, mobile, and AI-powered products that simplify complex user problems. Skilled in leading product discovery through user research, sentiment analysis, and usability testing, translating insights into intuitive product experiences, and validating solutions through rapid prototyping and iterative design. A systems thinker with a background in Human-Computer Interaction and fine arts, passionate about building thoughtful, accessible products through close collaboration with cross-functional teams.

Skills

Product Design: Product Discovery, UX Design, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, High-Fidelity UI, Responsive Design, Design Systems, Accessibility (WCAG)
User Research: User Interviews, Usability Testing, Competitive Analysis, Sentiment Analysis, Journey Mapping, Personas, Survey Design, Heuristic Evaluation, Research Synthesis
Tools: Figma, Framer, Miro, Maze, OpinionX, Adobe Photoshop, Adobe Illustrator, ChatGPT, Claude, Figma Make, Lovable, HTML, CSS, React

Product Design Experience

CeraVe: E-Commerce Product Discovery Redesign

Product Designer | 2026

Redesigned a content-rich skincare e-commerce experience to improve product discovery and ingredient transparency across a complex information architecture.

  • Conducted heuristic evaluation, competitive analysis, tree testing, and usability testing to uncover usability issues and guide design decisions.
  • Redesigned navigation, information architecture, and product discovery workflows across a complex information architecture.
  • Created responsive wireframes, prototypes, and high-fidelity interfaces balancing user needs with business goals.
  • Increased task success to 70%+ across six of eight key user journeys, including improving ingredient discoverability from 0% to 70%.

MyPlate: Mobile Nutrition App Redesign

Product Designer | 2025

Redesigned the USDA MyPlate mobile experience to improve nutrition tracking, personalization, and long-term engagement.

  • Led product discovery through sentiment analysis, competitive analysis, user research, and usability testing to identify user needs and prioritize product improvements.
  • Designed end-to-end mobile experiences in Figma, spanning user flows, wireframes, interactive prototypes, and high-fidelity interfaces.
  • Built reusable design system components and accessible interaction patterns that improved consistency and streamlined future feature development.
  • Improved System Usability Scale (SUS) scores from 74.5 to 77.5 through iterative design and usability testing.

Tandem: Responsible AI Communication Copilot

Product Designer | 2025

Designed an AI copilot that streamlines teacher-parent communication by transforming classroom observations into supportive, editable, plain-language messages.

  • Defined end-to-end AI-assisted workflows, user journeys, interaction patterns, and high-fidelity interfaces.
  • Developed editable AI suggestions, tone controls, and transparency features that balanced efficiency with user trust.
  • Rapidly explored concepts through AI-assisted ideation, prototyping, and iterative think-aloud usability testing.
  • Refined workflows through user feedback, reducing ambiguity and increasing confidence in AI-assisted communication.

Education

DePaul University, Chicago, IL

M.S. in Human-Computer Interaction  |  GPA 4.0/4.0

Coursework: Prototyping and Implementation, UX Design with AI, Information Architecture, Usability Evaluation

L. S. Raheja School of Art, Mumbai, India

B.F.A. in Fine Arts